
For independent UK pubs and hospitality venues
Stop pouring your profits down the drain.
Weekly beer line cleaning could be costing your venue more than you realise. Discover how the DING system could reduce beer waste, cut cleaning time and help your business retain more profit.
My Clean Lines is an independent introducer. DING supplies, installs and supports the system under its own customer agreement.
The financial problem
What does every line clean cost your bar?
Beer left in the lines, staff time and cleaning supplies are all part of the bill. Put your own figures into the calculator before deciding whether a change is worthwhile.
Less beer wasted
Beer in each line can be lost during a clean. The amount depends on your line length and process.
Fewer cleaning sessions
An approved longer interval can free up staff time for work elsewhere in the venue.
Reduced operating costs
Fewer cleans can reduce stock loss, labour and supplies. DING rental and running costs must be deducted.

Check your own figures
Beer in the line + staff time + cleaning supplies = the cost of each clean.
Weekly versus 28-day
The same cellar, on a different cycle.
A weekly schedule means around 52 cleans a year. A 28-day schedule means around 13. The 39-session difference is an illustration, subject to DING's instructions for your venue.
Weekly cycle
- 52 cleans a year
- Saleable beer pulled through every week
- Staff time for every session
- Chemicals and supplies for every session
- Cleaning squeezed around busy trading weeks
28-day cycle with DING
- 13 cleans a year
- 39 fewer pull-throughs of paid-for stock
- Fewer staff hours spent cleaning
- Fewer cleaning supply cycles
- A predictable, scheduled cellar routine
The 52-versus-13 comparison assumes a current seven-day schedule and a DING-approved 28-day schedule. Actual cleaning requirements, savings and suitability depend on your installation, operating instructions and any supply or tenancy agreement.
Savings calculator
Put a number on your own cellar.
Use your own beer, labour and supply costs. Add DING's quoted costs to see a net estimate, with every assumption visible.
Stage one · your numbers
Map your current clean
These are editable example values for one venue. Move the sliders or enter exact figures beside them to reflect your cellar and costs.
Your illustrative result
A clearer view of the cost
The estimate uses your entries and a comparison with 13 cleans in a year. DING must confirm the applicable interval and quote.
Gross potential annual benefit
£2,847
Add both quoted DING costs to calculate net and monthly benefit.
- Current cleans per year
- 52
- Proposed cleans per year
- 13
- Current estimated cleaning cost / year
- £3,796
- Proposed cleaning cost / year, before DING
- £949
- Current beer lost to cleaning
- 1,040 pints
- Potentially avoidable beer waste
- 780 pints
- Avoided stock cost
- £1,404
- Labour saving
- £1,170
- Chemical and other consumables
- £273
- Gross potential benefit
- £2,847
- Annual DING costs
- Awaiting quote
- Proposed total cost / year, with DING
- Awaiting quote
- Net annual benefit
- Awaiting quote
A separate sales scenario
If every avoided pint could be sold, sales revenue could be up to £4,056. This is not added to the benefit above and is not a sales forecast.
Download a PDF of these figures
The PDF is generated in this browser from your current inputs. It does not send or save your venue name.
One venue only. Lost beer is valued at your stock cost. Labour and consumables use your per-clean inputs. This excludes any installation, deposit, pre-clean, tax or other one-off costs. The 28-day cycle is illustrative and must follow DING's site-specific instructions and your supply agreement. No saving is guaranteed.
The product
The DING beer line cleaning system.
DING combines a device fitted to the cellar with its Elimin8 cleaning powder. Together they are intended to support a longer interval between full line cleans, where DING approves it for the venue.
The DING device
DING describes its cellar device as using electrical pulses to limit build-up in the lines.
The cleaning cycle
A 28-day routine may follow DING's initial pre-clean and site-specific instructions.
Elimin8 powder
DING supplies its own cleaning powder for the instructed full line clean.
Direct DING agreement
DING provides the equipment and associated services. My Clean Lines would arrange a suitable introduction with your permission.
DING on film
See the DING system for yourself.
Published DING customer story
See the experience behind the numbers.
DING publishes a customer account. Read it at the source while we seek permission to present customer details here.
Read at the source
A documented DING installation
The account on DING's site describes its cleaning routine and reported results. Those results are specific to that customer and are not a forecast for your venue.
Read DING's published storyFind out what weekly cleaning is costing you.
Start with your figures, then review an assessment summary before choosing to send or copy it. The review tells you whether live submission is available.